Transforming sales behaviours to create a customer-led sales strategy
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Saving £50,000+ in fee earner time in just 4 weeks
“The best piece of business advice I have ever been given is ‘listen, listen, listen’. This is what we do with the help of Artesian. We listen to our clients, we build our business around their needs and we stay the course.”
Neil Lloyd
Managing Director
The Customer
FBC Manby Bowdler LLP, a Legal 500 top tier law firm, is a full service practice, focused on and committed to intelligently delivering stellar service to its customers.
The Challenge
To engage with customers in new ways and improve fee earner efficiency.
The Solution
A digital approach to customer engagement that helped FBC Manby Bowdler realise new avenues for the delivery of tangible commercially beneficial outcomes for both its clients and its practice.
The Benefits
Deeper client relationships. Identification and attraction of new business. Greater cross firm collaboration. Improved speed of information gathering and boosted fee earner efficiency.
Who are FBC Manby Bowdler
FBC Manby Bowdler LLP is focused on and committed to intelligently delivering stellar service to its customers. A forward thinking practice, in a sector that has been somewhat behind the curve when it comes to adopting proactive digital strategies, they realised quickly that technology was profoundly changing the way they did business and communicated with clients.
The FBCMB Story
FBC Manby Bowdler needed a solution that would help them improve existing relationships while creating new ones as a result of a greater understanding of their clients’ businesses as well as the industry as whole.
Neil Lloyd, Managing Director at FBC Manby Bowdler had worked with Artesian before and seen the results it could deliver, he undertook a 4 week try-out and the results delivered both in terms of time saved and improved client engagement guaranteed stakeholder buy-in from the firm’s 29 partners.
Artesian has now been rolled out across the firm from employment, family and planning teams to litigation who are using it in a variety of ways:
Firstly, to deepen relationships with current clients, keep abreast on what is going on within their businesses, to ensure that they are engaging with them in proactive ways.
Secondly, to identify and attract new business.
Thirdly, to encourage greater collaboration across the firm so that they can identify and fulfil any opportunities in client legal service requirements.
By investing in Artesian, FBC Manby Bowdler LLP is embracing the competitive advantages of digital, investigating new avenues for the delivery of tangible commercially beneficial outcomes for both its clients and its practice.
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