Octopus Investments backs $8m in Artesian Solutions

B2B social selling software company has appointed Banner Corporation’s Rod Banner to board as it looks to “next phase of expansion”

Social intelligent software company Artesian Solutions has closed an $8m Series B round led by Octopus Investments and Kreos Capital.

The deal, intended to help the start-up expand on its 25,000 users, coincides with the appointment of Rod Banner – founder of the familiar Banner Corporation – to its board of directors.

Launched in 2006, Artesian enables brands such as Barclays and Adobe to gain intelligence on their customers, prospects and competitors by gathering data from millions of online resources including blogs, news sites, editorials and social platforms including Twitter and LinkedIn.

On average it delivers over 12 million insights a month on almost 700,000 companies and plans to use this latest investment to boost further growth of its infrastructure, mobile and social apps and to enhance its presence overseas.

Andrew Yates, Artesian Solutions CEO, said: “Artesian has grown phenomenally over the last nine years and during that time we have developed an industry leading solution that has been a game changer in the B2B sales market.

“This investment, and the valuable addition of Rod Banner enables us not only to strengthen our brand and expand geographically but also to put considerable technical innovation behind new developments that will continue to revolutionise the social selling model.”

Octopus Investments’s principal, Luke Hakes, said of the Series B round:

“The company [Artesian] continues to be at the forefront of both thought leadership and innovation in the social intelligence space for B2B sales people, and we are very excited about how this success will be translated across new territories and platforms.”