A new way for banks to identify their future customers


In 2020, we’re expanding our mission to transform your B2B customer relationships, make your life easier and help you become a better relationship manager; all in the platform you already use every day. With that in mind, I’m excited to announce a series of new features, including the ability to refine your Prospecting using Company Buzzwords, searching for Companies by Director Name and a variety of other features, launched in the last couple of months. Read on, or watch the video above to see the latest from Artesian and the future of Corporate Banking and Client Engagement

What does Artesian do for commercial banks & Relationship Managers?

Artesian is a service purpose-designed for front-line professionals.

We organise the world’s best business information combining pioneering data-science to make it easy for you to get what you need to drive the impact you want.

Our insights come from millions of data sources every day which are impossible to find with search engines (even if you had the time).

We’ve spent years refining the best specialist news sources, social media, structured company information and key prospecting data for RM’s – from the surface web, the deep web and paywall protected sources.

For RM’s, this means that you can better understand your customer, engage proactively to jump on the latest news or breaking development, spot upsell opportunities and potential downside risks.

How will the latest feature releases impact you?

Our latest release is all about helping you drive growth.

The long outdated SIC Code system and traditional business classification systems take ages to sort through, even with Artesian, so we’ve built you a game-changer.

We did some work with another customer, Amazon, to look at around 4 million business websites in the UK and the ways companies described themselves.

We then built an AI model capable of understanding and interpreting all this data and how it’s connected, so you can find them using the words they use to describe themselves.

As an example, I am interested in targeting the growing sector of craft beer brewing.

I can literally ask Artesian to find me craft brewing companies of a certain size and profile.

And the results are sorted by the hottest companies to target with a reason to call.

You’ll find this new capability in Prospector – go take a look. And we’ve added tonnes more; more filters, more market sectors and more trigger topics all based on the input and feedback of our Financial Services customers.

What types of things can we look forward to in the future?

It’s our aim to release something exciting new every 2-3 months and we’ve got some cracking things planned.

By leveraging specialist data and AI we can better anticipate the things you need to know.

We want to help you move from reactive to proactive and in the short term, predictive.

Think about the possibilities if we could train a machine to look for what you know.

Here are just 4 of the things we are doing:

  • Specialist data models organised to give you fast answers: For example Risk and Compliance data to pre-screen new customers for issues before you get too far down the road
  • Deeper Process Integration: For example linking external data to your internal CRM data to better connect colleagues
  • Artificial Intelligence which delivers answers: For example, conversational chat-bots which will give you suggested actions – like having a personal assistant in your pocket
  • And Globalisation: Global Company Data, news in any language you want and the global support that goes with it

For more information on Artesian Business Categories or Company Buzzwords, visit our knowledgebase.