The relationship between man and machine is becoming more collaborative. Artificial Intelligence is rapidly mastering tasks that until very recently were deemed off limits for machines, with AI and machine learning applications increasingly capable of performing activities traditionally handled by people.
The global intelligent virtual assistant market is expected to grow by 31% over the next 5 years, with estimates predicting that by 2022 the market will have expanded to be worth in the region of $5.1 billion, according to Transparency Market Research.
Of course there will always be those for whom this represents a doomsday scenario. Some people simply cannot stand the thought of collaborating with machines, or even worse believe that they could lose their jobs, that automation will exacerbate economic inequality, and that eventually AI co-workers could dominate the better-paying roles. But fears aside, when machine joins the team suddenly everything gets easier.
More than just automation
The obvious role of machines would be to take over the thankless, repetitive or laborious tasks, leaving us humans free to immerse ourselves in the most creative, rewarding and engaging aspects of our roles. But more than that, AI co-workers offer the potential to augment our own abilities.
Take big data and business intelligence, these have after all have been the primary drivers for AI advancements. If you’re in sales, marketing or indeed any commercial role you lose a significant part of every week searching for data, reviewing google analytic dashboards, and scouring social media feeds for valuable insights. These are tasks that are ripe for replacement.
Machines can swallow vast amounts of data in real time, far beyond that capabilities of manual processing. Machine learning and predictive analytics can collect, rationalise, organise and deliver instant access to the highest-value information and direct how to act on it based on solid, measurable facts. Reducing the likelihood that we will miss a valuable business moment engagement opportunity, make a mistake, not respond to a customer need, or fail to predict a market trend that could open new doors.
Vast potential of working together
Far from taking jobs, results so far suggest that when we welcome an AI co-worker to the team and humans and machines live harmoniously together – embracing each other’s skills, learning from each other’s strengths and correcting each other’s mistakes the potential is vast in terms of both efficiency and commercial success.
I was surprised to read that Japanese Venture Capitalist Deep Knowledge has taken the incredibly bold step of nominating an AI board member.
Even as an AI advocate working for an AI innovator I will admit I was sceptical. But perhaps it is not as crazy as it sounds. They believe that this new co-worker is a valuable addition to the board thanks to its ability to predict market trends faster than its human peers.
This is probably a step too far for most, but let’s start thinking not about the threat of machines but rather the potential.
The Artesian of the possible
Artesian is making it possible to take advantage of pioneering Artificial Intelligence technology, helping relationship managers and salespeople uncover new opportunities and exploit endless possibilities through the power of data.
To learn more check out our infographic ‘Five Ways Artificial Intelligence Will Change Relationship Management’, or talk with our AI co-worker Arti at artesian.ai