It has been reported that a recent sales survey has named Twitter, rather than LinkedIn, as the leading social network for sales leaders.
According to the research Twitter took the lead ahead of LinkedIn as “the social site for sales process” in 2014, with analysts claiming that this is due to Twitter’s laid-back design offering the opportunity for sales people to be informal whilst still maintaining a professional attitude.
This is no real surprise to us here at Artesian. For many LinkedIn offers the opportunity to connect quickly, build a network and reach out to customers and prospects in a simple easy format (invitation to connect, InMail etc.). However, what this research highlights is that many are waking up to the realisation that impersonal methods of communication may be quick and easy but they are not very effective. Something Artesian has been saying for long time.
The confusion lies in the fact the many people believe social selling is about social networking, when in reality social selling is about harnessing the power of social media to build relationships. In our rush to connect, build a network and generate leads, have we forgotten the importance of the personal touch?
We might be living in the age of technology but sales is still a people business. Social networks, including LinkedIn, are an invaluable tool if you use them correctly – to enhance your personal relationships. But, they should never be used to replace them.
If LinkedIn is losing traction because it is an impersonal solution, then you need to make sure you don’t make the same mistake.
Want to learn more about LinkedIn for social selling and how you can boost the effectiveness of this popular tool? Then download our new ebook ‘Social Selling: More than just LinkedIn’.
Twitter vs LinkedIn – which do you prefer for business? Let us know in the comments below or on Twitter @Artesian.