If you are evaluating tools to help you understand your customers, prospects, partners and competitors, then you might find the following information useful.
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What to look for in a solution
Business Intelligence solutions will generally include the following features:
Company profiling:
• Downloadable company reports
• Company search
• Company filtering and segmentation
• Exportable prospecting lists
Business insights:
• Company watchlists
• News alerts
• Market and industry news
• Analytics
Services:
• Customer support
Some business intelligence software go the extra mile. Look out for:
1 – Tools that use Natural Language Processing (NLP), taxonomy and algorithms, to present more relevant and contextual business intelligence, rather than information based on basic keywords
2 – Ability to track an unlimited number of companies, including customers, partners, competitors and prospects
3 – Option to share news through the tool across social and digital channels
4 – Integration with CRM tools
5 – Availability on any device including Android and iOS tablets and mobiles
6 – Free services including onboarding, training, customer account management, professional services, and support
7 – Customer engagement score to measure news sharing, interaction and customer centric behaviour amongst users
Discover how Artesian uses business intelligence software to equip client facing teams with relevant insights that helps them discover new business opportunities and gives them a competitive edge.
Choose the demo experience which works best for you and your teams.
